36 Hour Live Stream
SNICKERS SUPER BOWL LI
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ONE SHOW Bronze, Cross Platform Innovation
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NEW YORK FESTIVALS Silver, Best Use of Media Integrated
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GOLDEN OF MONTREUX Gold, Digital/Interactive Innovation
👌🏻 ONE SHOW Bronze, Cross Platform Innovation 👌🏻 NEW YORK FESTIVALS Silver, Best Use of Media Integrated 👌🏻 GOLDEN OF MONTREUX Gold, Digital/Interactive Innovation
For Super Bowl 51, Snickers was airing a live commercial. That’s insane. So, we kicked things off with something equally insane…a 36 Hour Live Stream.
The live stream featured Adam Driver, Betty White, NFL stars, WWE wrestlers, YouTube influencers, and tons of other less famous people. It also had several interactive segments for viewers to get involved.
The result? The internet LOVES baked beans.
